Marketing Design Print and Digital Social Media Email Marketing E-commerce
George Courey — Full Scope Marketing Design for a National Brand
Client
George Courey Inc.
Industry
Textile and Bedding
Scope
Full Marketing Design
Tools
Adobe CC, HubSpot, Trello
“George Courey did not need a single deliverable. They needed a designer who could handle everything, move fast, and keep the brand consistent across every channel. That is what I did.”
The Client
A national brand with real deadlines
George Courey is a Canadian textile and bedding company supplying hospitals, hotels, and retail markets across the country. Their product line includes hospital bedding, patient gowns, and commercial linens, sold to healthcare facilities and through e-commerce channels including Amazon.
I worked as their freelance marketing designer, embedded in the marketing team and managing all design needs end to end.
My Role
One designer. Every format.
I was responsible for the full scope of the company’s design output. Working closely with the marketing team via Regular meetings, Emails and Trello: I managed multiple projects simultaneously under tight deadlines, handling everything from social media to print production files.
Every piece had to be on-brand, on time, and ready to perform in its channel whether that was an Amazon product page, a hospital sales booklet, or an email campaign.
8+
Deliverable formats
3
Channels: print, digital, e-commerce
100%
Deadlines met
+
Organic Amazon sales growth
Print Collateral
Sales booklets that close deals
I designed product launch booklets for George Courey’s hospital bedding and patient gown lines, intended for sales reps presenting to healthcare procurement teams. The layouts needed to communicate product quality, specifications, and brand trust in a single sitting.
I also produced seasonal promotion booklets for retail campaigns, including the Autumn collection, balancing visual warmth with clear product presentation.
- Hospital bedding product launch booklet
- Patient gown line sales booklet
- Autumn promotional catalogue
- Product catalogue and media one-pager
Digital and E-commerce
Design that drove real sales
I designed Amazon product listing visuals for the bedding line, creating images that showcased the product clearly and positioned it for the platform. The listings saw organic sales growth without paid promotion, a direct result of design quality that builds trust at first glance.
Social media content was produced on a regular schedule, keeping the brand active and consistent across platforms while supporting product launches and seasonal promotions.
- Amazon product listing design with organic sales results
- Ongoing social media content
- Digital infographic design
Email and Web
Newsletters and landing pages in HubSpot
I designed and built newsletters and one-page landing pages directly inside HubSpot, working within the marketing team’s campaign calendar. Each newsletter had to perform in an inbox, which means clear hierarchy, a strong visual hook, and a call to action that reads well on mobile.
Landing pages were built for specific campaigns and product launches, designed to convert visitors and align with the broader marketing strategy.
- HubSpot newsletter design and build
- One-page campaign landing pages
- Media kit and one-pager design
Content and Publishing
Digital magazine and infographics
I produced a digital magazine for George Courey, handling layout, image editing in Photoshop, and typography. The magazine was a branded content piece intended for B2B and retail audiences.
Infographic design translated product data and brand information into visual formats that could be shared across digital channels quickly and clearly.
- Digital magazine layout and design
- Photoshop product image editing and retouching
- Infographic design for digital distribution
How I Worked
Embedded in a real marketing team
Trello for task management
All projects tracked in Trello alongside the marketing team. Priorities, deadlines, and feedback all in one place so nothing fell through.
Tight deadlines, every time
Marketing timelines do not flex. I worked to real campaign deadlines and delivered consistently, across multiple formats running in parallel.
Adobe CC and HubSpot
All design in Adobe Creative Cloud. Digital pieces built and published directly in HubSpot. End to end, no handoff required.
Working inside a marketing team means your design does not exist in isolation. Every piece connects to a campaign, a deadline, and a result. That is how I work best.
Results
Design that performed
Amazon product listing designs contributed to organic sales growth without paid promotion. A strong product image builds the trust a customer needs to buy.
Across all formats, every deadline was met and every deliverable was production-ready. That is what working inside a real marketing team requires.
Full Deliverables List
- Digital magazine design and layout
- Hospital bedding product launch booklet
- Patient gown sales booklet
- Autumn promotional catalogue
- Product catalogue
- Media kit and one-pager
- Social media content and posts
- Amazon product listing visuals
- HubSpot newsletters and landing pages
- Infographic design
- Photoshop product image retouching
