Projects I have worked on
Where Ideas Become Visual Design
A comprehensive look at my selected graphic and web design projects.
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George Courey
Marketing Design Print and Digital Social Media Email Marketing E-commerce George Courey — Full Scope Marketing Design for a National Brand Client George Courey Inc. Industry Textile and Bedding Scope Full Marketing Design Tools Adobe CC, HubSpot, Trello “George Courey did not need a single deliverable. They needed a designer who could handle everything, move fast, and keep the brand consistent across every channel. That is what I did.” The Client A national brand with real deadlines George Courey is a Canadian textile and bedding company supplying hospitals, hotels, and retail markets across the country. Their product line includes hospital…
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Ninnova — Brand Identity
Brand IdentityLogo DesignPresentation DesignWeb Design Collaboration NinNova — End-to-End Brand Identity for a Sustainable Urban Vision Client NinNova Inc. Industry Sustainable Urban Development Location Quebec, Canada Tools Illustrator, Canva, Adobe CC “This was not just a logo. It was a symbol that had to hold an entire urban philosophy, connect three ecosystems, and look like the future of city living. I built it from the architecture up.” The world NinNova was designed to build The Vision A city within a city NinNova was an ambitious urban development concept for Quebec: 10,000 homes, ecological public transport with direct access to REM…
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ARA Design Exploration
ARA — UX/UI Exploration of a Smart Home Energy Platform An exploratory redesign focused on making a complex home-energy system simple, visual, and easy for users to understand through clear UI, visual storytelling, and user-friendly copy. ROLE UX/UI Designer TIMELINE 3 days (Exploration) TOOLS Figma, ChatGPT TL;DR for Managers A self-initiated UX/UI exploration combining visual communication and simple, user-friendly copy to explain a complex smart-home energy product. Focused on clarity, usability, and creating a strong mental model for non-technical users. Contents Overview Research Challenge Design Outcome Overview While researching connected-device systems, I discovered a smart-home energy product that allows households…
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YWCA Landing Pages
Landing Page Design Marketing Design Web Design Nonprofit YWCA Montreal — Landing Pages That Serve the Community Client YWCA Montreal Type Nonprofit Organization Location Montreal, Quebec Deliverable Landing Page Design – New & Recurring Campaigns YWCA Montréal needed clear, accessible, and cohesive landing pages to support programs, events, and community services. As the sole graphic designer and webmaster, I worked on designing multiple campaigns and their collateral, including creating and updating their web pages. “YWCA Montreal serves thousands of women across the city. The landing pages I designed needed to be clear enough for someone in a stressful moment to find…
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Fringues Landing Page
Fringues Boutique — Designing a Mission-Driven Landing Page for Community Engagement A concept redesign focused on clarity, storytelling, and increasing engagement (newsletter sign-ups, donations, volunteer interest). ROLE UI/UX Designer TIMELINE 2 weeks TOOLS Figma TL;DR for Managers A concept UX/UI exploration that strengthened community storytelling, improved clarity, and aligned the boutique’s digital presence with YWCA’s mission. Designed for engagement, trust-building, and actionable next steps. Contents Overview Research Design Outcome Overview Fringues Boutique is a nonprofit clothing shop run by YWCA Montréal. Unlike traditional retail, its purpose is to support women, newcomers, and individuals rebuilding their lives through employment training and…
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Web Design: The Cookie Company
Crafting a Responsive, Mobile-First Experience: Building The Cookie Company Website with Bootstrap & Mailchimp This passion project highlights my ability to combine user experience design (UX), responsive front-end development, and digital marketing integration. By designing a custom, mobile-first site coded without templates, I demonstrated how strong UX/UI principles, interactive features, and email marketing work together to create a seamless brand experience. Web Design Case Study: The Cookie Company Role: Web Designer & Developer | Year: 2023 Overview The Cookie Company is a conceptual brand where I applied industry-standard workflows to create a scalable, responsive digital experience. The project involved: Designing multi-device wireframes…
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We-Ez: Branding & Marketing Project
Branding & Marketing Design for Small Businesses: Affordable, Scalable, and Digital-First A complete case study in market research, brand identity, logo design, and digital marketing strategy — creating a cost-effective online presence for small businesses through thoughtful design. We-Ez Branding & Marketing Project Role: Branding & Marketing Designer (Team Project) | Duration: 10–12 Days Overview We-Ez is a conceptual service-based company designed to provide affordable, one-page coded websites for small businesses. The project explored not just design, but also market research, branding, and marketing strategy. My contributions included brand identity development, logo creation, marketing collateral, and packaging design. Challenges &…